Four Dimensions of Active Light for Presentation and Retail
Humans are unconsciously attracted to dynamic images and objects because of their primal instincts. Studies have shown how light decisively shapes the sensory experiences of different personality types. Active Light in retail applications makes it possible to present brands and products to their target groups in the best possible way. Emotional experiences are created that appeal to and inspire customers through all their senses.
Intensity
Carefully planned spatial and time-based differences in lighting levels help showcase both the space and the products. A structured hierarchy of perception directs our line of vision.
Carefully planned spatial and time-based differences in lighting levels help showcase both the space and the products. A structured hierarchy of perception directs our line of vision.
Direction
Specific changes in lighting direction and shadowing add a dramatic edge to the goods on display.
Specific changes in lighting direction and shadowing add a dramatic edge to the goods on display.
Colour
Regulating the light colour in line with the product and the interior architecture improves perception and underlines the impression of quality, which in turn strengthens the willingness to buy.
Regulating the light colour in line with the product and the interior architecture improves perception and underlines the impression of quality, which in turn strengthens the willingness to buy.
Time
Active Light adapts the lighting to meet the needs of the people. Expectations stemming from the daylight situation and the time of day are reflected in just the same way as the personality structure of the specific Limbic® customer types.
Active Light adapts the lighting to meet the needs of the people. Expectations stemming from the daylight situation and the time of day are reflected in just the same way as the personality structure of the specific Limbic® customer types.
Regional competence on the World Wide Web: with its individual country portals, Zumtobel presents itself as a premium brand providing customer-oriented services on the Web, too – also in geographical terms.
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… that the unique nature of humans, architecture and activities call for different lighting scenes over time?
» Learn more about the natural interaction of humans and light!